Latitude59 · Tallinn 2026
Pre-seed · Building the AI assistant layer

Operator runs the business.
You run the meaning.

Automate invoicing and back‑office tasks so owners get time, cashflow, and control.

10‑hour PoC
One AI assistant
3× faster ops
02 — The Wedge

Autonomous Invoicing Assistant

Built in 10 hours

The universal workflow every SMB hates. Direct cashflow impact.Create → Send → Reconcile. Fully autonomous.

01

You Speak

Tell Operator what you need in natural language — voice or text. No forms, no clicks.

"Send an invoice to Jānis for €85,000"

02

Operator Acts

Operator generates documents, sends emails, updates systems, and logs every action.

PDF → Email → CRM → Done

03

You Grow

Spend less time on admin. More time on deals, clients, and revenue that matters.

20 min → 3 seconds

Before — Manual process

  1. 1Open spreadsheet
  2. 2Copy client details
  3. 3Format invoice in Word
  4. 4Export to PDF
  5. 5Open email, attach, send
  6. 6Manually update CRM

~20 min per invoice

Built in 10 hours

After — Operator AI Assistant

"Invoice Jānis 85k"
0 s
Operator creates PDF
1.2 s
Operator emails client
2.4 s
Operator updates CRM
3.0 s
Done ✓
3.1 s

~3 seconds total

Watch the hackathon demo

Early Results

🔧

Plumber in Riga

12 hours/week on invoices and scheduling

Admin down to 1 hour/week; late payments cut by 40%

Micro-cafe in Tallinn

Manual supplier orders and reconciliations every weekend

Owner reclaimed weekends; repeat orders up 18%

🎨

Design studio (remote)

Cold leads going stale in CRM

CRM hygiene skill turned 30% of cold leads into qualified demos

Product Roadmap

Q1

Invoicing Pilot

Latvia + Estonia

Production-ready invoicing assistant; 10 paying SMBs onboarded.

10 pilots → 8 active; DSO improvement ≥ 15 days

Q2

Backoffice Pack

Pilot cohort

Scheduling + CRM hygiene + automated reminders.

Reduce owner admin time by 30%

Q3

Assistant Orchestration

Baltics

Control plane for multi-skill workflows; BYOC beta.

3 integrations; 90% automation success rate

03 — Architecture

Where Operator Lives

Today: Operator runs as code on your machine. Tomorrow: a control plane that orchestrates your AI assistant across your own cloud.

Now: runs on your machine
|
Future: control plane + BYOC
OP

Operator — Control Plane

Our infrastructure

⚙️Workflow Orchestration
🔗Skill Logic & Routing
📊Monitoring & Logs
🛍️Skill Marketplace
Premium capabilities
🛡️Security & Compliance
📋Audit Trail & Reporting
CX

Your Cloud — AI Assistant Infra

Your infrastructure

🧠Compute & LLMs
💾Memory & State
📡Telemetry
🔐Secrets & Keys
🔌Customer APIs
🗄️Data & Storage
Operator→ orchestrates →Your AI assistant running in your cloud

Your Data, Your Cloud

Customer data never touches our servers. Full compliance from day one.

Zero Compute Cost for Us

The assistant runs in your cloud. Our margins scale with orchestration, not hardware.

Enterprise Trust

No vendor lock-in. CISOs approve because nothing leaves the customer perimeter.

04 — What Operator Does

One Owner + One Assistant.
Many Skills.

Operator learns your business and handles workflows end to end — invoicing, scheduling, CRM, and more.You focus on what makes your business yours.

Invoicing

Creates, sends, and reconciles invoices automatically.

1Say or type the invoice details
2Operator generates PDF and emails client
3Payment tracked and CRM updated
20 min → 3 seconds per invoice

Scheduling

Books appointments, sends reminders, handles reschedules.

1Connect your calendar
2Operator manages bookings via email/chat
3No-shows drop, calendar stays full
5 hours/week saved on scheduling

CRM Hygiene

Cleans contact data, follows up with cold leads, flags opportunities.

1Operator scans your CRM nightly
2Stale leads get follow-up sequences
3Hot leads flagged for your attention
30% of cold leads → qualified demos

AI-Native Onboarding

No setup manuals. Operator watches how you work, learns your workflows, then takes over — one task at a time.

👤Owner does a task
👁️Operator watches and learns
Operator takes over the task
Owner approves or corrects
🧠Operator gets smarter

You teach once. Operator handles it forever.

05 — Team

Builders, Not Theorists

We've run small businesses. We know the pain. We built a working AI assistant in 10 hours.

Operator team at the hackathon — built a working invoicing assistant in 10 hours
10-hour hackathon
From idea to working invoicing assistant — in one session.

Raghav Joshi

Voice & AI Pipelines

Voice pipelines, ElevenLabs, Claude orchestration. Building the conversational layer that makes Operator feel natural.

Sergey Goncharenko

Strategy & Product

Product management, Azure infrastructure, workflow design, UI agentic systems. Built the invoicing assistant in 10 hours.

Kaspars Kondratjuks

SMB & Distribution

SMB owner and stack expert. Validation, distribution, and deep Baltic SMB network. The voice of the customer.

Vladislav Nikiforov

Architecture & UX

System architecture, dashboards, MCP and API pipelines. The engine behind Operator's technical depth.

Execution Velocity

10h

To build the invoicing assistant

3s

To process an invoice

800K+

Baltic small businesses

06 — Pricing

Simple, Transparent Pricing

Start with a discovery call. We learn your workflows, then deploy an AI assistant that pays for itself.

Recommended

Pilot

€49/month

First 3 months — limited to 10 SMBs in LV/EE

  • Invoicing skill
  • Email + PDF generation
  • CRM sync
  • 7-day live support
Book a Call

Starter

€149/month + €0.10/task‑hour

For small businesses ready to automate

  • All Pilot features
  • Scheduling skill
  • CRM hygiene + reminders
  • Priority support
Get Started

Scale

€499/month + volume usage

Includes integrations and SLA

  • All Starter features
  • Multi-skill workflows
  • Custom integrations (Xero, Erply)
  • Dedicated onboarding
  • SLA guarantee
Talk to Us
07 — The Ask

€150–300K Pre-Seed

Invoicing is the wedge. The platform is the prize.We're raising to build the AI assistant layer for the next economic era.

Why Now

  • LLMs reliably execute multi-step workflows — not demos, real production tasks
  • No need to wait for APIs or the 'agentic web' — we built our PoC using Gmail UI, not tokens. Today's AI works with any off-the-shelf tool
  • SMBs spend 40% of time on admin; they need relief, not more dashboards

Why Baltics

  • Digital government + e-ID: Estonia’s e-government makes onboarding, compliance, and payments frictionless
  • High digital literacy and strong fintech adoption accelerate pilot traction
  • 800K+ small businesses across Latvia, Estonia, Lithuania
  • Multilingual team (EN, LV, RU, ET) with deep local SMB networks

Milestones with this raise

1Q1 — 90 days
10 paying SMBs in Latvia + Estonia
2Q2
Backoffice pack (scheduling + CRM + reminders)
3Q3
AI assistant orchestration + BYOC beta

Go-to-Market: First 90 Days

🤝

Partnerships

Local accountants, chambers of commerce, and fintechs as distribution partners.

📣

Outreach

Direct outreach to 200 SMBs with a 10-slot pilot offer + targeted Meta ads.

🚀

Onboarding

1-click e-ID onboarding (Estonia), 30-min setup call, 7-day live support.

📊

KPIs

Track conversion rate, pilot → paying, DSO change, admin hours saved, 90-day churn.

Become an Early Adopter

We're onboarding founding users in the Baltics. Tell us about your workflows — we'll build your AI assistant.

No spam. We'll reach out to learn about your business first.

08 — Vision

The Agent-Native Economy

PCs automated tasks. SaaS automated workflows.Your AI assistant automates the business itself.

SMB Workflow Revolutions — Owner Time Multiplier

1840s1.2×TelegraphCompressed days into minutes
1870s1.5×TelephoneEliminated travel and waiting
1980sPC + OfficeEliminated entire job categories
2005Cloud SaaSDelegated workflows, but added tool sprawl
Now5–10×AI AssistantsAutomate the business itself

Your AI assistant doesn't replace you. It replaces everything that isn't you.

The Missing Layer

Big TechModels, compute, cloud, identity
Too horizontal — can't serve a 10-person plumbing shop
SaaS ToolsCRM, accounting, scheduling, email
Too fragmented — can’t orchestrate across each other
AI LayerLLMs, MCPs, agent frameworks
Powerful but not built for business owners
the gap
OperatorAI Assistant Layer
The layer built for business owners
🗣️ Voice interaction
🧠 Business memory
👤 Human-friendly onboarding
📊 Workflow monitoring
🔒 Trust & audit trail
🎓 Learn-by-watching

AI infra gives you LLMs and frameworks. Operator gives you a new employee — one you onboard like a human, who learns your processes and earns your trust.

800K+ Business OwnersToday's small businesses → tomorrow's micro-businesses
Taste, relationships, vision — the things Operator can't do

Wedge → Platform → Economy

Wedge

Invoicing Assistant

Connect Xero in 2 minutes. Operator sends invoices and reconciles payments automatically. DSO improves by 15+ days.

Platform

Back-Office Suite

Scheduling, CRM hygiene, and reminders — all automated. Owners cut admin time by 30% within the first month.

Economy

Skill Marketplace

Third-party skills plug into the control plane. Every micro-business assembles its own AI assistant.

Compounding Data Flywheel

More skills deployed
More workflows learned
Better execution accuracy
More SMBs onboarded
Deeper moats

Cycle repeats → moat deepens